airbnb – summer release 2024

Role: Creative Production Lead, Airbnb Marcom

Client: Airbnb

I spearheaded production for Airbnb’s Summer Release 2024, managing a team of designers, animators, and external partners to showcase new features—Icons, introducing one-of-a-kind immersive stays; group-trip enhancements like shared messaging and collaborative voting; and host-focused upgrades—through key marketing deliverables for Airbnb’s homepages, keynote, and Brian Chesky’s social.

I led creative development from storyboarding through final animated execution, while aligning closely with Product, XD, Interactive, Legal, and third-party stakeholders. Our work was localized for multiple global markets and delivered on-time despite several challenges, ensuring consistency and impact worldwide.

In addition to this flagship launch, I also drove three more productions between 2023–2024: the Spring 2024 Refresh, Winter 2023 Release, and Fall 2023 Refresh—building a track record of end-to-end creative leadership, cross-functional management, and global delivery.