In collaboration with Benchmark Climbing, Oddfellows, and strategic partners Inside Co., I led the development of a full identity and branding package for Benchmark, an inclusive and community-driven bouldering gym based in the Bay Area. Our aim was to craft a cohesive brand that supports both SF and Berkeley locations and reinforces Benchmark's mission as a “third space” where climbing, community, and personal growth converge.

I produced the core identity strategy, design exploration, logo development, copywriting, website build, and marketing collateral.

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