REfinery29 – 29 rooms

Role: Senior Producer, Oddfellows

Client: Refinery29

Studio: Oddfellows

I produced the branding and animated film for Refinery29’s experiential event, 29Rooms, with design work featured on the building exterior and throughout the interior sets. My responsibilities included event branding, design, and animation, working closely with Refinery29’s creative team to ensure consistency across all touchpoints.

The event went on to generate over 729 million social impressions and 520 million social interactions across platforms. It also sold more than 20,000 tickets in just two weeks, underscoring both the demand and the event’s cultural reach.