The North Face's "This Land" campaign, launched in 2014, aimed to promote exploration and conservation of America's public lands. It featured a partnership with the U.S. Department of the Interior and the 21st Century Conservation Service Corps. The campaign included a remake of Woody Guthrie's "This Land Is Your Land" by My Morning Jacket, donations to the 21CSC, and a focus on inspiring people to get outdoors and experience public lands. 

For this project, I served not only as the Post-Production Producer but I was also asked to be one of the main background actors in the film. Once in post, I oversaw all editorial, telecine, finishing, and digital trafficking for the commercial.